Financial Health for Residents
About UnitiiPM
UnitiiPM is a property management
company that oversees all facets of multi-family property management across
Western Canada. At UnitiiPM, their focus is on reimagining Alberta property
ownership and enhancing the resident experience—ensuring that owning
properties is seamless and stress-free.
This is achieved by exceeding
resident expectations and fostering a strong sense of community at every
property. For UnitiiPM, the resident experience is at the core of successful
property management, ensuring that living in their communities is effortless
and enjoyable.
As one of the fastest-growing property management
companies in Canada, UnitiiPM manages a diverse portfolio of multi-family real
estate across Calgary, Edmonton, and St. Albert. The company prides itself on
delivering exceptional property management services that build lasting
relationships with residents and clients alike.
In response to economic shifts and the growing focus on resident
financial health, UnitiiPM explored services to make rent more manageable.
Zenbase stood out as an ideal fit, aligning with UnitiiPM’s commitment to
delivering a modern, supportive resident experience.
Zenbase provides
residents with the flexibility to better manage rent payments while
maintaining a positive rental experience. UnitiiPM recognized that more
residents are allocating a significant portion of their income to rent, and
that bi-weekly income schedules can make it difficult to have the full rent
amount available on the 1st of the month.
Zenbase addresses this by
allowing residents to split rent into smaller, more manageable payments
throughout the month. In addition, Zenbase enables residents to build credit
by reporting on-time rent payments to both Equifax and TransUnion—capabilities
that would be difficult to deliver internally.
The decision to implement
Zenbase was a proactive step to support residents who need greater flexibility
while also helping them manage the impact of inflation. With Zenbase, UnitiiPM
maintains its standard rent collection schedule while providing residents with
a financial buffer and greater peace of mind.
Offering Zenbase
“We were able to start offering Zenbase’s automated rent reporting and flexible rent payments in just a few days. There was no IT required and no impact to our existing processes. Residents have responded with tremendous interest, and we look forward to growing a strong partnership with Zenbase.”
— Lizaine Wheeler, President, UnitiiPM
Highlights
UnitiiPM has seen a consistent positive trend in resident adoption of
Zenbase since launching in 2024:
- 12% adoption rate across the portfolio for CustomRent
- 14% adoption rate across the portfolio for CreditBuilder
- 3% MoM growth in resident usage
- Top 3 in Alberta for adoption among similar-sized property management companies
- 45% early engagement, with nearly half of new leases opting in
The Outcomes
By integrating Zenbase across multiple touchpoints in the resident
journey, UnitiiPM made adoption seamless and accessible. The ease of use has
created a win-win: residents benefit from financial flexibility, while
property teams benefit from a low-touch, high-impact solution.
Vicky-Marie
Bonin, Director of Residential Services at UnitiiPM, notes that Zenbase is a
“no-touch” service, requiring minimal operational involvement and
significantly fewer support inquiries compared to other integrations.
“Partnering with Zenbase has given our residents more flexibility in how they pay rent, especially as many are managing bi-weekly pay cycles and rising costs. Between the split-payment option and credit-building tools, it’s an incredible value-add that we couldn’t offer on our own.
Working with the Zenbase team has also been exceptional—they’re responsive, proactive, and always quick to support us when needed.”
— Vicky-Marie Bonin, Director of Residential Services, UnitiiPM
Operational Impact
Having Zenbase directly integrated with the PMS system is essential, as it fully automates the service. Zenbase also provides training and financial health webinars at no cost, making it easy for property teams to introduce and promote the solution to residents.
Key Metrics
| Metric | Achievement |
|---|---|
| Rent Collection | Fastest collection rates observed in buildings with 8%+ Zenbase adoption |
| Portfolio | Full portfolio of 4,500 units offering Zenbase |
| Growth | 3% month-over-month increase in resident adoption |
| Competitive Edge | 2% higher adoption vs. market average for similar-sized PMCs |
Philipp Postrehovsky | Zenbase COO
Philipp is a marketing leader, brand builder and product visionary who has been involved in the fintech scene for over 17 years. In 2013 he co-founded RentMoola, which continues to be one of North America's leading fintech companies with the mission to eliminate the rent cheque and modernize rent collection for the enterprise. Before that, he was a marketing leader for Mogo Technologies, Wonga Canada and began his career at Electronic Arts. Most recently he was SVP, Marketing at Progressa and VP, Digital Marketing at goeasy. He founded Grind For Kids, a program that raised over $1 million for BC Children’s Hospital Foundation and is a mentor to new entrepreneurs.
